Caroline Watts is a brand strategist and marketing expert, with over 10 years of experience in digital media, growth, content & brand strategy, with roots in the startup world. She currently serves as the Brand Strategist at YouTube and leads YouTube’s social impact brand marketing strategy, focusing on diversity/equity/inclusion, sustainability and mental health. At YouTube, she led the development of messaging and branding for the #YouTubeBlack Voices Fund, YouTube’s $100M effort to invest in Black creators and amplify Black stories. She was also integral to the strategic development and execution of Stay Home #WithMe, a COVID response campaign encouraging users to stay home and supporting users sheltering in place with content to entertain, inform, and stay connected. She was recognized by Business Insider in 2020 as one of 25 rising stars of brand marketing.