Caroline Watts is a brand strategist and marketing expert, with over 15 years of experience in brand marketing, social and influencer marketing, and digital marketing, with roots in the startup world. She currently works at YouTube, spearheading social and influencer campaigns for YouTube products and initiatives. Previously at YouTube, she led the development of messaging and branding for the #YouTubeBlack Voices Fund, YouTube’s $100M effort to invest in Black creators and amplify Black stories. She was recognized by Business Insider in 2020 as one of 25 rising stars of brand marketing. Caroline also serves on the Board of Directors at Planned Parenthood Northern California.